Grand tour c Наталией Беляковой: Grand tour. The values-based marketing in the place management.

Name: Grand tour c Наталией Беляковой: Grand tour. The values-based marketing in the place management.
Uploaded: 2018-09-18T17:00:00+03:00
Description: 1. Branding Places: combining stakeholders interests; 2. Identity and Marketing of the Cities: new approaches; 3. Legends of the Place: how to create the marketing concept and estimate the effectiveness.

Наталия Белякова

маркетинг-стратег неоиндустриального развития городов. Партнер Ассоциации развития общественных пространств. Руководитель Лаборатории коммуникаций в креативных индустриях Высшей школы экономики. Ст.н.сотрудник Institute of Place Management. Член рабочей группы при Комитете по туризму ГосДумы РФ; Совета по устойчивому развитию ТПП РФ

1. Branding Places: combining stakeholders interests; 2. Identity and Marketing of the Cities: new approaches; 3. Legends of the Place: how to create the marketing concept and estimate the effectiveness.

Гости эфира:

Norberto Muñiz Martínez - Professor of Marketing Department of Economics and Business Management, University of León, Spain

The leader of GRAND TOUR live TV show Natalia Belyakova (https://www.facebook.com/Natalia.Y.Be...) discusses with Norberto Muñiz Martínez, Professor of Marketing Department of Economics and Business Management, University of León, Spain, the values-based marketing in the place management: 1. Branding Places: combining stakeholders interests; 2. Identity and Marketing of the Cities: new approaches; 3. Legends of the Place: how to create the marketing concept and estimate the effectiveness.